Brainstorming, sorry, thought showering some script ideas today for our Creative Digital Media Design project. The concept we've agreed on involves a wireframe model of the Prius which we revolve and then crash zoom into reveling a heart for the engine, leaves coming out of the exhaust etc. The end shot should have the car becoming 'real' with a skin added to the model.
Script One:
You wanted performance.
You wanted lower low emissions.
You wanted power.
You wanted fuel economy.
The New Toyota Prius. Whatever you want.
Script Two:
Revolutionary performance.
Revolutionary emissions.
Revolutionary fuel economy.
Simply - The Green Revolution
or
The Green Revolution. The New Toyota Prius.
Tag Lines:
A car with a conscience.
A car you can enjoy with a conscience.
A revolution in motoring.
Live your life. Live the Toyota Prius.
The future is here. The Toyota Prius.
A quiet revolution.
Shifting expectations.
Ecological. Economical. Efficient.
Showing posts with label Toyota Prius. Show all posts
Showing posts with label Toyota Prius. Show all posts
Sunday, October 19, 2008
Saturday, October 18, 2008
Advert With 2D Animation
Initial discussions in the group centered on which product we were to advertise, which tools to use, and what we were trying to achieve. Product suggestions were iPhone/Pod, HnM, IOCT, green cars, biking to work and Oxfam. After much discussion we agreed on the green car. Its topical, has built in 'brand' awareness and can be sexed up. Much of the discussion involved what we should concentrate on - what we were trying to achieve. The design was paramount with technicalities not a priority. If we had a technically sophisticated advert but the implementation, research and design were secondary then we failed the brief.
After initial discussions amongst the group we agreed to advertise a green car. Lifestyle and concept were the buzz words. The next session involved thrashing out ideas around the concept. Any idea was discussed, hopefully in a non-judgmental way. After pooling ideas we trimmed down the ones which were not practicable either in terms of time or skill. We cant compete with multi-million pound adverts after all.
A schedule has been decided and roles assigned. My task for the next meeting was to write a script.
After initial discussions amongst the group we agreed to advertise a green car. Lifestyle and concept were the buzz words. The next session involved thrashing out ideas around the concept. Any idea was discussed, hopefully in a non-judgmental way. After pooling ideas we trimmed down the ones which were not practicable either in terms of time or skill. We cant compete with multi-million pound adverts after all.
A schedule has been decided and roles assigned. My task for the next meeting was to write a script.
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