Slightly tweaked version. Added a couple of lines from the story and also moved the ink blot/blood stain to a lower level as before the edge of the pattern under it was sowing as a straight line.
Briefly debated adding red to the blood. Not an overt crimson but a darker, grimier dried blood. However i couldn't work out how to do this. Shall work this out for another project.
Loved this exercise - how to use montage to create a mood piece. As part of the process next time i shall try and take some photos myself for use in another project using this style.
Making of Left 4 Dead presentation by Gabe Newell given at E3 2008. From a film makers point of view it is really interesting to see how much effort they have put into making the game look and feel like a film. Gabe talks about colour correction, vignetting and lighting. Further to this he talks of the Left 4 Dead director. This unseen puppet master of the program adapts the narrative and experience depending on the players skill. From a creative writing point of view this is a fantastic concept. The story develops depending on skill right from the number of zombies to the cinematic rewards. For example at a low level a gas station encounter is fairly restrained with the pay off being zombie death and player advancment. At a higher skill level the player is rewarded with a massive petrol explosion.
Brainstorming, sorry, thought showering some script ideas today for our Creative Digital Media Design project. The concept we've agreed on involves a wireframe model of the Prius which we revolve and then crash zoom into reveling a heart for the engine, leaves coming out of the exhaust etc. The end shot should have the car becoming 'real' with a skin added to the model.
Script One:
You wanted performance. You wanted lower low emissions. You wanted power. You wanted fuel economy.
The New Toyota Prius. Whatever you want.
Script Two:
Revolutionary performance. Revolutionary emissions. Revolutionary fuel economy. Simply - The Green Revolution or The Green Revolution. The New Toyota Prius.
Tag Lines:
A car with a conscience. A car you can enjoy with a conscience. A revolution in motoring. Live your life. Live the Toyota Prius. The future is here. The Toyota Prius. A quiet revolution. Shifting expectations. Ecological. Economical. Efficient.
Initial discussions in the group centered on which product we were to advertise, which tools to use, and what we were trying to achieve. Product suggestions were iPhone/Pod, HnM, IOCT, green cars, biking to work and Oxfam. After much discussion we agreed on the green car. Its topical, has built in 'brand' awareness and can be sexed up. Much of the discussion involved what we should concentrate on - what we were trying to achieve. The design was paramount with technicalities not a priority. If we had a technically sophisticated advert but the implementation, research and design were secondary then we failed the brief.
After initial discussions amongst the group we agreed to advertise a green car. Lifestyle and concept were the buzz words. The next session involved thrashing out ideas around the concept. Any idea was discussed, hopefully in a non-judgmental way. After pooling ideas we trimmed down the ones which were not practicable either in terms of time or skill. We cant compete with multi-million pound adverts after all.
A schedule has been decided and roles assigned. My task for the next meeting was to write a script.
IOCT Masters journal at DMU, Leicester. DISCLAIMER - This blog includes work in progress and documents my journey as a collaborative creative technologist. Be open minded.
Slightly tweaked version. Added a couple of lines from the story and also moved the ink blot/blood stain to a lower level as before the edge of the pattern under it was sowing as a straight line.
